Michael Miller's Alpha Teach Yourself Business Plans in 24 Hours PDF

By Michael Miller

ISBN-10: 0028642163

ISBN-13: 9780028642161

ISBN-10: 058542795X

ISBN-13: 9780585427959

Alpha educate your self company Plans in 24 Hours is a step by step consultant for writing a marketing strategy that any entrepreneur supplies to bankers, enterprise capital businesses, and different capability traders. the writer explains what traders search for in a marketing strategy and indicates easy methods to create a plan that may bring about investment and help.

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Sample text

Since there is no benefit to be gained by reinventing the wheel—and no penalty to be paid for learning from the work of others—you should seize the opportunity to examine a number of business plans from other companies. PICKING A PLAN What types of business plans should you seek to examine? Here’s a short list: • Competitors in your industry. If you can obtain them, the business plans of your direct competitors can be extremely informative. Not only will you learn about your competitors’ strategy and positioning, you can also “borrow” some of their market data and general industry information and analyses.

STUDYING A PLAN Once you obtain a copy of a business plan, you should study the plan intently. Sure, you may be able to “borrow” some of the market information and specific wording to insert into your plan, but—more importantly—you can learn from the style and approach adapted by the plan’s creators. What, in your opinion, works for that plan? What stands out as being unique or particularly effective? What doesn’t work or stands out as irrelevant or inappropriate? What is directly applicable to your business?

That’s just good business. Analyze Your Audience The reality, of course, is that you make many business decisions because they’ll have a positive impact on your business—not necessarily because they’ll directly benefit the customer. Some of these decisions may be irrelevant to your customers (the grade of toilet paper you use in the employee restrooms, for example); some are relevant to your customers but directly benefit the business (changing suppliers or raising prices). For the purposes of the business plan, you don’t have to worry about putting a customer focus on all your information and strategies.

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Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

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