By Laurence Schwesinger Berlie
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Additional info for Alliances for Sustainable Development: Business and NGO Partnerships
Undertakings which compensate for the negative environmental impacts its operations may have) • enhance its reputation and image, differentiate its positioning on the market and bring credibility to its environmental initiatives. , that companies are interested in gaining access to). We can call them the ‘4 Cs’: 1. 2. 3. 4. , networks) Capacity of confrontation. , this is a negative capability). , knowledge, credibility), and negative motivations, which respond to the company’s concern as to what the NGO can ‘remove or take away’ – mainly the company’s reputation.
Sustainable agriculture is, according to the company, a means of ensuring its own sustainability. (Chiquita (1995), A brief history of Chiquita Brands International, San Jose, CA, USA, taken from Heap, 2000) Establishing environmental strategies: In 2000, WWF launched the initiative Climate Savers, which aimed at setting up partnerships with volunteering companies to jointly develop ad hoc policies on the reduction of greenhouse gases, especially CO2. The WWF Climate Savers team works with companies by drawing on technical advice from the Center for Energy and Climate Solutions and Ecogys.
It often involves a knowledge–credibility couplet as exemplified by the alliance between McDonald’s (Oak Brook, IL, USA) and the Environmental Defense Fund (New York): In 1988, American ecologists began a vociferous campaign against McDonald’s condemning the waste generated by the fast-food sector. At the centre of this controversy were the polystyrene containers, which McDonald’s used to package its hamburgers. At first McDonald’s adopted a defensive position but, under pressure, it started up a recycling programme, which did not satisfy the ecologists.
Alliances for Sustainable Development: Business and NGO Partnerships by Laurence Schwesinger Berlie