Download e-book for iPad: Activating the Tools of Social Media for Innovative by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

ISBN-10: 3319032291

ISBN-13: 9783319032290

ISBN-10: 3319032305

ISBN-13: 9783319032306

The use of social media instruments within the firm is increasing quickly and but, enterprises are nonetheless uncertain in regards to the total price of this job and the way most sensible to facilitate priceless results. the point of interest of this publication is, from a managerial perspective, the regulate of knowledge, the level to which such instruments can increase worker pride and the way top to exploit social media instruments to realize particular results together with cutting edge collaboration. As businesses flip to IT strategies as substitutes for face-to-face engagements, an realizing of the social dynamics – how staff can most sensible speak, locate and use details and generate motivation via computer-mediated actions is key. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like functions as a result of worker call for, yet usually are not learning results comprehensively or dealing with tactics to create wanted results. This ebook fills this information hole via reading the method and result of a managed research in businesses, one within the US and the opposite in China. In each one corporation “wiki demanding situations” have been brought to staff who have been supplied directions to supply goal-oriented results. The ebook study the consequences in every one case and recommend guidance for corporations to accomplish “wiki-readiness” to help innovation and co-creation.

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Additional info for Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

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Beyond understanding how a new process of innovation can be supported in an enterprise setting, this study has implications for other contexts where knowledge is dispersed spatially and temporally. Additionally, this Brief advances our theoretical understanding of social media use in the enterprise setting and how such tools can influence and increase the effectiveness of not only collaborative innovation and building collective intelligence, but also other activities such as knowledge sharing and the management of virtual teams.

Chapter 5 Contributions This Brief advances research in the disciplines of Information Systems, Organizational Behaviour and related fields by promoting understanding of the steps needed for expanding the use of online social media tools for innovative collaboration. Beyond understanding how a new process of innovation can be supported in an enterprise setting, this study has implications for other contexts where knowledge is dispersed spatially and temporally. Additionally, this Brief advances our theoretical understanding of social media use in the enterprise setting and how such tools can influence and increase the effectiveness of not only collaborative innovation and building collective intelligence, but also other activities such as knowledge sharing and the management of virtual teams.

Innovation Challenges and related activities are growing in popularity on the business and societal level, yet understanding of the dynamics and how to maximize value still remain unclear. By offering tools and findings, this brief provides practical guidelines as well for how collaborative innovation is best supported in the enterprise through the use of social media tools. The two tools specifically developed as a result of this research are also intended to help practicing managers decide when they should pursue social-media-based collaborative.

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Activating the Tools of Social Media for Innovative Collaboration in the Enterprise by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira


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