New PDF release: A Journey Through Cultures: Metaphors for Guiding the Design

By Luciana Cardoso de Castro Salgado

ISBN-10: 144714113X

ISBN-13: 9781447141136

ISBN-10: 1447141148

ISBN-13: 9781447141143

A trip via Cultures addresses one of many most well-liked themes in modern HCI: cultural variety among clients. For a few years the HCI neighborhood has been investigating choices to reinforce the layout of cross-cultural platforms. such a lot contributions up to now have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really diverse procedure. Proponents of CVM – the Cultural perspective Metaphors viewpoint – the authors invite HCI practitioners to consider tips to divulge and converse the belief of cultural range. a close case examine is integrated which assesses the metaphors’ strength in cross-cultural layout and review. the consequences exhibit that cultural perspective metaphors have robust epistemic energy, leveraged by way of a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are contributors of SERG, the Semiotic Engineering learn team on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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Extra resources for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

Sample text

4. , & Scrivener, S. A. R. (1998). Meaning, the central issue in cross-cultural HCI design. Interacting with Computers, 9(3), 287–309. 5. , & Whitney, G. (2005). Successful strategies of older people for finding information. Interacting with Computers, 17(6), 660–671. 6. , & Perron, P. (1999). Analyzing cultures: An introduction and handbook. Bloomington: Indiana University Press. 7. de Souza, C. S. (1993). The semiotic engineering of user interface languages. International Journal of Man-Machine Studies, 39(5), 753–773.

37. , & Flores, F. (1986). Understanding computers and cognition: A new foundation for design. Reading: Addison-Wesley. Chapter 2 Semiotic Engineering and Culture Abstract This chapter presents the gist of Semiotic Engineering theory and the necessary concepts in it to understand our cultural approach. We also examine some well-established semiotic and anthropological definitions of culture according to interpretive and non-predictive perspectives. By adopting an interpretive definition of culture, Semiotic Engineering research on this topic focuses on systems whose designers want to communicate cultural diversity to users.

1, signification systems are the result of correlations between content (information) and expression (form and means of representation) established by cultural conventions. In communication processes, sign producers manipulate and explore existing signification systems in order to express intended meanings. They do so mainly with conventionalized signs, but they can also step out of established systems and use innovative signs to communicate their intent. In other words, communication does not necessarily replicate culturally conventionalized codes, but even innovative communication can only be recognized as such with reference to existing cultural conventions (otherwise the very notion of innovation is lost).

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A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems by Luciana Cardoso de Castro Salgado


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